NEWS Article
The 944 Magazine
Written by: Kate Donachy

Rik Ducar, creator of the award-winning formal shops - is launching Shirt Shop LA, a custom shirt pop-up shop/trunk show concept headquartered in Downtown Los Angeles. With trunk shows planned in top luxury spots like The W Hotels, The Standard and Ritz-Carlton at LA Live, Shirt Shop LA will offer stylish guys access to the type of effortless personalization that means standing out, not sticking out.

Future cities for the trunk shows include San Francisco, San Diego, Palm Springs, Atlanta and Miami. With 15 years in the industry wardrobing for media and celebs, and bicoastal shops staking a claim in the wedding biz for the stylish, savvy groom, Ducar has earned a place as a leading style expert nationwide.

"Shirt Shop LA is about taking an established way of doing custom shirts and injecting it into a modern hotel setting, with great food and music, in a laid-back sophisticated atmosphere," Ducar says. Shirt Shop LA takes inspiration from "the spirit of London's Savile Row and Jermyn St. tailors" who would travel stateside to conduct business with their premium clients.

Shirt Shop LA will utilize the best custom shirt makers in the states. Starting with Mel Gambert, famous for their work on Wall Street: Money Never Sleeps and the HBO series Boardwalk Empire. Custom shirt programs from Cardeens of LA, Robert Talbott and Measure-Up will also be featured at the shows.

With personalized fit being of chief consideration, Shirt Shop LA can plan your shirt wardrobe from what to wear with your favorite Sunday brunch to fitted casual shirts worn with wrinkled khakis to the formal shirt that perfectly structures your pricey Brioni tuxedo – and all the dressy business attire you can manage in between. Private appointments are available upon request.

Check the calendar for show dates
323.392.7739